Print 2 Media sell beautiful printed graphics for events, exhibitions, business premises and retail spaces.
Their products are quite a challenge to incorporate into an eCommerce setting since they are all custom built and are mostly sold by the square metre. To further complicate matters, the square metre price is on a sliding scale that changes with the overall dimensions of the item being ordered!
Moortor Web worked with Print 2 Media to develop a pricing equation that they now use across their online and offline business. We settled on a quadratic equation after conducting a bit of research with a friendly physics graduate that looks like this:
Where y = cost per m² and x = area in m²
This gives us a sliding scale where a product with a small area (width x height) has a higher price per m² than a product with a larger area. Even better, the co-efficients (the three numbers at the beginning, middle and end of the equation) let us control the minimum cost per m², the maximum cost per m² and the rate at which the cost per m² increases as the total area increases.
Take a look at one of these products in action.
To up the ante in the complicated pricing stakes, Print 2 Media later wanted to add quantity discounting across a large number of products. No problem said we… and Moortor Web shortly delivered.
So they devised yet another challenge for us: They wanted their trade customers to be able to sign in to the site and have their own trade discount applied to all products… on top of any quantity discount they might also be eligible for!
This effectively turned the site into a “membership” site. Customers can apply online to become a trade customer and are vetted by the staff at Print 2 Media. When approved, they are assigned a discount tier and can log in to see their discount applied across the entire site (including showing them the saving they are making).
World’s first – Bitcoin
It’s not often you get to be the first in the world to achieve something, but as you can tell – we love a challenge!
Thanks to Moortor Web, Print 2 Media was the first wide-format printer in the world to accept Bitcoin. We set up a Bitcoin wallet integration that allows Print 2 Media to securely accept Bitcoin payments straight into their private wallet – no banks, no fees, no chargebacks, no hassle.
It made a great story and helped Print 2 Media gain valuable offline and online press coverage. They’re also now a supplier to a number of companies in the UK Bitcoin and financial services space.
Top of Google
The Print 2 Media website (like all sites built by Moortor Web) was built from the ground up to be friendly to the search engines. This has meant Print 2 Media quickly gained, and has held onto, the number 1 position in Google for many important keyword phrases, such as “foamex signs” and “dibond signs”.
We continue to work closely together to make sure they stay top of the pile!