Two sides to every business
Most business websites are trying to do two things: impart information and generate leads or sales.
Usually, a business leans in one direction or the other. The website might be focused on delivering information to empower the visitor and engender trust (public service sites, non-profits and professional services etc.), or it might be a pure eCommerce site that wants to sell product with as little friction as possible (retailers, affiliate marketers etc.).
Amano Technologies is one of those businesses that requires its website to do both.
As an approved supplier for the Disabled Student’s Allowance (a governmental scheme that provides assistive technologies to students with a disability studying in Higher Education) Amano needs to impart a large amount of complex information to its visitors. The DSA process is less than straight forward (like most governmental schemes) and the students need to understand how to apply and what is available to them.
As well as being an educational resource, the Amano Technologies site needs to make it easy for students to order the assistive technology they’ve been granted, pay an excess for upgrades and quickly and easily order consumables. It has to marry “show and tell” with painless eCommerce.
Of course, the nature of the Amano Technologies site means many of its visitors are browsing with a range of disabilities. The site is carefully designed to work for people with various visual and cognitive impairments with custom built functionality that lets the user:
- Resize fonts to a scale that is comfortable
- Choose from a range of colour schemes that best suits their visual or cognitive impairment
- Enable a text to speech system that speaks the content of the website and gives other cues